SoHo is a neighborhood in New York City that is located in Lower Manhattan, and the letters “SoHo” actually stands for south of Houston Street. In the early 1900s, Soho was mostly a place of business, and this part of the city was completely covered in warehouses.


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Interestingly, living in the lofts, which many artists did, was illegal until 1971. According to the non-profit SoHo Memory Project, SoHo's transformation into a wealthy neighborhood began in the 1980s when the area started attracting well-off residents, famous artists, and galleries that opened shop there.

A Reinvented Neighborhood. SoHo is short for “south of Houston Street.” Today, the neighborhood is famous for its upscale boutiques, artists, and cast-iron architecture. But in the mid-1900s, SoHo was known for its factories and industries, earning it the nickname “Hell's Hundred Acres.”

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Soho is known for its lively and, at times, risqué vibes. It's also been at the centre of London's LGBTQ+ community for decades with buzzing gay and lesbian bars around Old Compton Street, plus a hotbed of fashion and music – most notably in Carnaby, which led the way in the Swinging Sixties.